Traimex is the leading company in the field of glass and jewelery design. The company was founded in 1968 and is the distributor of top quality Czech crystal Preciosa brand, internationally known. Furthermore, Traimex distributes raw materials for designers of jewelery and textiles, producing fashion jewelry craft-made.
Monica Solé, Traimex’s CEO, chose MyCRMweb business management tool to increase productivity. “In times of recession, we need to invest in systems that improve our business performance, and help us sell more and better,” he said.
When questioned about which uses more MyCRMweb module, Monica explains: “The calendar is the module that we get more out. Being able to plan and control business visits, we can coordinate more effectively the activity of our sales team” and added “It is not necessary any more that the sales team come to the office to report their commercial activity, they can do it easily from home at the end of the day. That will avoid unnecessary trips to the office and they can spend more time selling. Meanwhile , we have the information the day after the visit, while the previous system we had to wait until Friday to get the report.”
Raul Masegosa, SAI team member and partner in the implementation of the Traimex project states: “Any business is likely to improve productivity with a CRM. Crysis affects all companies, but has a positive side: it obliges rethink the way we do things and causes that companies strive to improve. Traimex has made an effort to use technology to improve their trade monitoring systems. In this way significantly improves the chances of survival against its rivals in an environment of high competitiveness. “